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The New Marketing Model; Companies Look to Fractional Marketing Officers to Drive Business Growth


‘Chief Outsiders’ Fractional CMO Firm Expands to Atlanta with Focus on Mid-Sized Businesses

Marketing drives business growth, and today’s companies are looking to “fractional’ marketing officers as a cost-effective way to deliver increased profits.  Chief Outsiders, a company that provides top-level Chief Marketing Officers to businesses on just such a fractional basis, expanded to Atlanta this month.  With a focus on helping mid-sized companies in Atlanta grow, the company has added three locally-based senior marketing executives.

Many mid-sized companies view marketing solely as a promotional function, while larger companies deploy a more strategic and holistic approach.

Keynote speaker named for 'Eggs & Enterprise' breakfast

Keynote speaker named for 'Eggs & Enterprise' breakfast

ALPHARETTA, Ga. -- Brandon Beach, president and CEO of the Greater North Fulton Chamber of Commerce, announced that John A. Bardis will be the keynote speaker for the Chamber's Eggs & Enterprise breakfast.

The meeting will be held on Tuesday, May 24 at Roswell's Doubletree Hotel (1075 Holcomb Bridge Road, 30076). It will be sponsored by Chamber members North Fulton Hospital and Verizon.

Bardis is chairman, president and CEO of MedAssets. He has served in his present capacity since the company's founding in June 1999.

Bardis has over 20 years experience in the healthcare industry.

North Fulton Chamber launches new expanded networking event

North Fulton Chamber launches new expanded networking event

JOHNS CREEK, Ga. -- The Greater North Fulton Chamber of Commerce is kicking off a new quarterly event called the Bonus Round.

The Bonus Round is designed to bring an extra chance for networking to North Fulton professionals.

"This complimentary evening is all about opportunity," said Brandon Beach, president of the GNFCC. "We have extended our invitation to include the business community at large and understand that people are energized, want meaningful connections and are looking for a place to find success. The Bonus Round will provide that opportunity."

The first Bonus Round will be on Tuesday, Apr. 19 at the brand new Gallery Events in the Johns Creek Center for the Arts and Design (10700 State Bridge Road, 30022).

Doors will open at 5:30 p.m., with the evening ending at 7:30 p.m.

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Major Business Expo This Weekend

Major Business Expo This Weekend

ALPHARETTA, GA -- The Greater North Fulton Chamber of Commerce (GNFCC) is gearing up for its 2011 Business Expo on Friday, Mar. 4.

The event, which will take place at the Atlanta Marriott Alpharetta (5750 Windward Parkway, 30005), is full of extraordinary business and networking opportunities.

A kick-off breakfast and overview of the film industry in Georgia, sponsored by BB&T, begins at 7:30 a.m.

Estate Taxes and the New Tax Bill: More and Less Certainty

Estate Taxes and the New Tax Bill: More and Less Certainty


The estate planning measures passed in the Middle Class Tax Relief Act of 2010 beg the question "what do we do now?"  This new bill reinstates the estate tax with an exemption amount of $5 million dollars for an individual and a maximum estate tax rate of 35% on values above the exemption amount.  Married couples will have the ability to pass $10 million dollars of assets before any estate tax will be due.  In addition, all assets included in an estate will have their basis automatically "stepped-up" to fair market value.  This means that assets will likely have no capital gains tax if they are sold soon after death since their value is stepped-up.  The generation skipping tax exemption was also increased to $5 million dollars.

Does this mean that single persons with less than $5 million dollars and married couples with less than $10 million dollars no longer need to w

County Jobs for Fulton Residents

The Fulton County Board of Commissioners (BOC) approved the county’s first Job Source Policy, at its September 15 meeting.  By enacting this policy, the county will create a pool of employable Fulton county residents who would be eligible to fill jobs created by certain projects funded by the County.

“The Board of Commissioner feels that it is our responsibility to try and help the citizens of Fulton County as much as we can during these hard economic times. This policy will help to provide stable economic opportunities for families throughout the County” stated Fulton County Chairman John H. Eaves.

This policy will apply to all contracts procured through the Department of Purchasing & Contract Compliance valued in excess of $200,000.